Turn Your Passion into Your Niche

Turn Your Passion into Your Niche

Make your niche something you love!

Niche marketing is about focusing your marketing efforts on a particular market segment, or niche and creating a product and/or service that speaks directly to that niche. Niches must be a part of your competitive strategy. As an Entrepreneur, niche marketing is a must.

For example, the pet market is quite large. It includes all types of animals from mammals to amphibians. So, a segment of the pet market might be horses. But a niche takes it one step further. A niche would be something more specific, like polo ponies or riding ponies.

Another example might be the food market. A segment of that market is fruits and vegetables and a niche would be organic fruits.

The list goes on and on and once you truly understand what a niche is, you can then begin to decide which niche is right for you. Niche marketing is all about doing what you love. That’s right! You get to make money by focusing your efforts on something you enjoy. Whether it’s hiking, cooking, painting or fishing, you can create your niche marketing business on just about anything in the world.

  • Here are some helpful questions to ask yourself when trying to figure out which niche market is right for you:
  • Do you enjoy sports? If so, which one is your favorite?
  • Do you enjoy reading? If so, what are your favorite kinds of books?
  • What, if any, hobbies do you have? What hobbies do you wish you had?
  • What was your favorite subject in school? What was your major in college?
  • What is the one thing you think you do particularly well?

This line of questioning will help you hone in on your likes, dislikes, and what really stands out as a topic or area of interest for you. Once you realize what that is, make that your niche! So simple…..

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